Telekom // 6:3

Probably my most ambitious project to date. Restore a 60+ year-old football match, so it can be enjoyed on modern TVs by a whole new generation. Also, we should colourise it! That was just wow. 🎹

The main attraction was that the renovated match was aired on TV with renowned commentators in a modern studio setting. But this was only a part of the campaign.

We worked TheVR, Hungary's biggest tech YouTuber duo, for a behind-the-scenes about the renovation. Also, we made fun online content with DĂĄvid KlĂĄg, a journalist who usually covers pop culture.

Bazska made a video about the campaign creation from the perspective of an agency person, in which you can see me talking about the whole process in a bit more detail.

Case Study
Case Study
How it's made by TheVR
How it's made by TheVR
What is 6:3 by DĂĄvid KlĂĄg
What is 6:3 by DĂĄvid KlĂĄg
Agency POV by Bazska
Agency POV by Bazska

Even Paul Fox the UK’s Ambassador to Hungary tweeted about the project

Even Paul Fox the UK’s Ambassador to Hungary tweeted about the project

Awards

Aranypenge

  • Grand Prix '20/'21

  • 3 Silver

  • 1 Bronze

  • 1 Short List

Best.Net

  • 2 Gold

Effie

  • 1 Bronze

Golden Drum

  • 2 Short List

HipnĂłzis

  • 1 Silver

  • 1 Bronze

  • 1 Short List

LolliPoP

  • 1 Shortlist

Credits

Client: Telekom
Brand and Communications Director: SzabĂł BĂ©la Attila
Brand Activation Lead:SĂĄntha TamĂĄs
PR, Social Lead: IvĂĄdy GĂĄbor
Segment Communication Lead: KovĂĄcs AndrĂĄs PĂ©ter, Barna PĂ©ter, NyĂ­ri MĂĄria
PR, Social Expert: Katus Kriszta
Sport Expert: Vauver Adrienn
Content Expert: Kiss Babett
Media Manager: Benkovics DĂłra
Brand Strategy: Bödör Andrås, Kormånyos Péter

Agency: Mito
Strategy: Dinh Dorottya, CsurgĂł Brigi
CW: Bagladi Gábor, Marosi GergƑ, Vizi Balázs
Art direction: KopĂĄnyi GĂĄbor, Redler NĂłra
GFX: Wetzel AndrĂĄs, Magyar Bea
Social media: Hadacs BĂĄlint
Digital production: Igmåndy Áron
Account: Huszår Rita, Feke Niki, Szerdahelyi Gréti, Tran Lam Mårti, Bodnår Dia
Integrated Producer: Kisfali Gergely, Vass DĂĄvid
Legal: Varasdi DĂłra, Szeghalmi Veronika

Production: MelonFX
VFX Supervisor: Nagy MiklĂłs
Restoration team: Csajkovszky Roland, Saleh Omar, Szeremley Ákos, Tarczi Tamås

Gaston StĂșdiĂł
Sound engineer: MadĂĄcsi Imre
Sound designer: Agg TĂ­mea

Getty Images
Senior Key Account Executive: Boldog IldikĂł
Sales & marketing manager: PilĂĄk JĂĄnos