Telekom // 6:3

Probably my most ambitious project to date. Restore a 60+ year-old football match, so it can be enjoyed on modern TVs by a whole new generation. Also, we should colourise it! That was just wow. 🎨

The main attraction was that the renovated match was aired on TV with renowned commentators in a modern studio setting. But this was only a part of the campaign.

We worked TheVR, Hungary's biggest tech YouTuber duo, for a behind-the-scenes about the renovation. Also, we made fun online content with Dávid Klág, a journalist who usually covers pop culture.

Bazska made a video about the campaign creation from the perspective of an agency person, in which you can see me talking about the whole process in a bit more detail.

Case Study
Case Study
How it's made by TheVR
How it's made by TheVR
What is 6:3 by Dávid Klág
What is 6:3 by Dávid Klág
Agency POV by Bazska
Agency POV by Bazska

Even Paul Fox the UK’s Ambassador to Hungary tweeted about the project

Even Paul Fox the UK’s Ambassador to Hungary tweeted about the project

Awards

Aranypenge

  • Grand Prix '20/'21

  • 3 Silver

  • 1 Bronze

  • 1 Short List

Best.Net

  • 2 Gold

Effie

  • 1 Bronze

Golden Drum

  • 2 Short List

Hipnózis

  • 1 Silver

  • 1 Bronze

  • 1 Short List

LolliPoP

  • 1 Shortlist

Credits

Client: Telekom
Brand and Communications Director: Szabó Béla Attila
Brand Activation Lead:Sántha Tamás
PR, Social Lead: Ivády Gábor
Segment Communication Lead: Kovács András Péter, Barna Péter, Nyíri Mária
PR, Social Expert: Katus Kriszta
Sport Expert: Vauver Adrienn
Content Expert: Kiss Babett
Media Manager: Benkovics Dóra
Brand Strategy: Bödör András, Kormányos Péter

Agency: Mito
Strategy: Dinh Dorottya, Csurgó Brigi
CW: Bagladi Gábor, Marosi Gergő, Vizi Balázs
Art direction: Kopányi Gábor, Redler Nóra
GFX: Wetzel András, Magyar Bea
Social media: Hadacs Bálint
Digital production: Igmándy Áron
Account: Huszár Rita, Feke Niki, Szerdahelyi Gréti, Tran Lam Márti, Bodnár Dia
Integrated Producer: Kisfali Gergely, Vass Dávid
Legal: Varasdi Dóra, Szeghalmi Veronika

Production: MelonFX
VFX Supervisor: Nagy Miklós
Restoration team: Csajkovszky Roland, Saleh Omar, Szeremley Ákos, Tarczi Tamás

Gaston Stúdió
Sound engineer: Madácsi Imre
Sound designer: Agg Tímea

Getty Images
Senior Key Account Executive: Boldog Ildikó
Sales & marketing manager: Pilák János