Telekom // Fire, Fire
Authenticity can't be scripted, so we ditched the traditional film set and stayed home for five days, leaving a director and photographer alone to document the pressure of six real Hungarian SMBs. From 25,000 candid moments, we curated 54 pictures that feel more like a documentary than a commercial. We then layered these raw visuals with the innocent, powerful voices of a children's choir singing a classic nursery rhyme to prove that even in chaos, Telekom is a steady partner. đ„đ
Client: Telekom
Brand Communications Director: BĂ©la Attila SzabĂł
Brand Innovation Manager: PĂ©ter Barna
Project Manager (TV & Outdoor): Hajnalka KristĂĄly
Online: Zsuzsi DeĂĄk
Social, PR, and Hello Biznisz: FlĂłra Balogh
Media: RĂłbert SzilĂĄgyi
Internal Comms & Owned Media: Liza LĂĄszlĂł
Retail Space: Anna SzƱcs-Juhåsz
Agency: Mito
Strategist: VirĂĄg Kiss
Copywriters: BalĂĄzs PĆcze, DĂĄniel Ărdög-KovĂĄcs, IstvĂĄn Csuhai
Art Directors: Patrik BĂ©ky, Rita BernĂĄth, PĂ©ter LukĂĄcs
Studio: ViktĂłria Mezey, AnnamĂĄria Radnics
Account Management: Edina EgyhĂĄzy, Orsolya Nagy-SĂĄndor, DiĂĄna VĂĄnyi
Production: Gergely Ticsi Kisfali, Hanna ZĂĄli BĂĄn
Social Media: BĂĄlint Hadacs, NĂłra PĂĄl Senior
Technical Project Manager: Ăron IgmĂĄndy
Productioin: Goodfilms
Producers: Ilona BarĂłti, Ăva Bayer-BarĂłti
Director: Attila Hartung
Photographer / Director of Photography: KristĂłf M. DeĂĄk
Production Manager: DĂĄvid KĂĄrpĂĄti
Office Manager: RĂ©ka Klausz
Camera Technician: MĂĄtyĂĄs Kirchknopf
Editor: PĂ©ter Duszka
Assistant Editor: Gergely Szabados
Cast
Eszter Szikora â Rosinante FogadĂł
Bernadett Hinger & NoĂ©mi TĂłth-Hinger â Lotusz SzĂ©psĂ©gszalon
ĂrpĂĄd Ficsor â Paraszt Sajt
GĂĄbor Marczi â PĂ©csi KesztyƱ
Christopher Ecseri â Rock'n Flower