Telekom // Vivicittá

More than 8,000 runners received their own personalized article on Nemzeti Sport during Telekom Vivicittá. 🏃‍➡️ It was a true head-scratcher of an unorthodox project.

Client: Telekom

Event Expert, Event lead: Gábor Pendert
Comms Planning Expert: Zsuzsanna Kanyar
Digital Lead: Henriett Molnár

Agency: Mito

Lead Account Manager: Tina Ruppl
Creative Director: Dániel Ördög-Kovács
Senior Creative: Bence Bán
Art Director: Péter Lukács
Creative Technologist: Áron Igmándy
Technical Project Manager: Andrea Tolnai
Agency Production: Ticsi
Streaming, Photography: Sándor Fegyverneky